Automotive Essence Jul 4, 2019 2 min The Automotive World Lost A Legend - Lee Iacocca [Infographic] Lee Iacocca passed away this week and the world lost an automotive industry legend. A bold character in his own right he was also a trailbl
Automotive Essence Feb 22, 2019 2 min The Story Behind Audi's 4 Rings To many car buffs the history of the Audi logo HORCH In the late 1890s at the dawn of the automobile, August Horch worked side by side...
Automotive Essence Feb 2, 2019 8 min How Mazda Got Its Winged "M" Logo A Story of Survival Some may say Mazda's history is a "survival through innovation", but really it has been a survival through...
Automotive Essence Dec 28, 2018 1 min What Makes a British Car Collectible? With so many great brands available why collect a British car brand? We visited with several collectors at the 2018 British Car Fayre in...
Automotive Essence Dec 12, 2018 10 min Mike's Search for "CJ" - His1969 Mustang Mach 1 Cobra Jet 428 Mike & CJ at one of many car shows they've been to during Mike's recent retirement There is no time like the present to begin collecting...
Automotive Essence Jun 5, 2018 5 min Why Mercedes-Benz's Founder Would Be Grinning If He Visited Atlanta Today Mercedes-Benz Stadium, Atlanta, Georgia Photo Credit: www.mercedesbenzstadium.com The origin of the hood ornament What was once a...
Automotive Essence Jun 2, 2018 3 min Which Story Do You Believe About BMW's Logo "The Roundel"? What is a Roundel? A roundel, according to the American Heritage Dictionary, is defined simply as "a circular architectural or decorative...
Automotive Essence May 25, 2018 4 min These 11 Car Brands Reached The End of the Road In Our Lifetime Our Motivation - Why we created this site For several years, two flags were hanging on my condo wall; one Porsche and the other Ferrari,...
Automotive Essence Apr 5, 2018 1 min Only The 1st Car Manufacturer Could Have A Car Commercial This Great All the makings of a great Super Bowl ad, but few brands have the depth and breadth over such a long tenure to make a statement like...
Automotive Essence Mar 27, 2018 4 min How 1 Car Inspired Us To Start A Car Blog But more importantly, why are cars worth writing about The perspectives on the value of the automobile may be split between two camps. ...
