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    The Automotive World Lost A Legend - Lee Iacocca [Infographic]
    Automotive Essence
    • Jul 4, 2019
    • 2 min

    The Automotive World Lost A Legend - Lee Iacocca [Infographic]

    Lee Iacocca passed away this week and the world lost an automotive industry legend. A bold character in his own right he was also a trailbl
    29 views0 comments
    The Story Behind Audi's 4 Rings
    Automotive Essence
    • Feb 22, 2019
    • 2 min

    The Story Behind Audi's 4 Rings

    To many car buffs the history of the Audi logo HORCH In the late 1890s at the dawn of the automobile, August Horch worked side by side...
    18 views0 comments
    How Mazda Got Its Winged "M" Logo
    Automotive Essence
    • Feb 2, 2019
    • 8 min

    How Mazda Got Its Winged "M" Logo

    A Story of Survival Some may say Mazda's history is a "survival through innovation", but really it has been a survival through...
    12 views0 comments
    What Makes a British Car Collectible?
    Automotive Essence
    • Dec 28, 2018
    • 1 min

    What Makes a British Car Collectible?

    With so many great brands available why collect a British car brand? We visited with several collectors at the 2018 British Car Fayre in...
    20 views0 comments
    Mike's Search for "CJ" - His1969 Mustang Mach 1 Cobra Jet 428
    Automotive Essence
    • Dec 12, 2018
    • 10 min

    Mike's Search for "CJ" - His1969 Mustang Mach 1 Cobra Jet 428

    Mike & CJ at one of many car shows they've been to during Mike's recent retirement There is no time like the present to begin collecting...
    10 views0 comments
    Why Mercedes-Benz's Founder Would Be Grinning If He Visited Atlanta Today
    Automotive Essence
    • Jun 5, 2018
    • 5 min

    Why Mercedes-Benz's Founder Would Be Grinning If He Visited Atlanta Today

    Mercedes-Benz Stadium, Atlanta, Georgia Photo Credit: www.mercedesbenzstadium.com The origin of the hood ornament What was once a...
    16 views0 comments
    Which Story Do You Believe About BMW's Logo "The Roundel"?
    Automotive Essence
    • Jun 2, 2018
    • 3 min

    Which Story Do You Believe About BMW's Logo "The Roundel"?

    What is a Roundel? A roundel, according to the American Heritage Dictionary, is defined simply as "a circular architectural or decorative...
    8 views0 comments
    These 11 Car Brands Reached The End of the Road In Our Lifetime
    Automotive Essence
    • May 25, 2018
    • 4 min

    These 11 Car Brands Reached The End of the Road In Our Lifetime

    Our Motivation - Why we created this site For several years, two flags were hanging on my condo wall; one Porsche and the other Ferrari,...
    4 views0 comments
    Only The 1st Car Manufacturer Could Have A Car Commercial This Great
    Automotive Essence
    • Apr 5, 2018
    • 1 min

    Only The 1st Car Manufacturer Could Have A Car Commercial This Great

    All the makings of a great Super Bowl ad, but few brands have the depth and breadth over such a long tenure to make a statement like...
    4 views0 comments
    How 1 Car Inspired Us To Start A Car Blog
    Automotive Essence
    • Mar 27, 2018
    • 4 min

    How 1 Car Inspired Us To Start A Car Blog

    But more importantly, why are cars worth writing about The perspectives on the value of the automobile may be split between two camps. ...
    22 views0 comments

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