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    AE

    Infographics

    Our very own creations where we document for each of the 12 Automotive Essentials a visual representation fo the success stories and lessons learned. 

    The 12 Automotive Essentials

    Marque

    ...make heads turn with consistently designed models

    BMW Design Essentials
    Porsche Design Essentials
    Tesla Design Essentials
    Infographic - Corvette - Full

    Advertise

    ...entice buyers to make the second largest purchase of their lives following their home

    Place

    ...bring their vehicles to life on the big screen as characters in TV and film

    Affect

    ...inspire copycats where competitors mimic a great brand's products or design cues

    Advance

    ...exceed their own expectations making their own great cars even better with performance product lines

    Collect

    ...enable a depreciating asset to become worthy of collecting

    Pilgrimage

    ...earn fans who feel called to make pilgrimage to the brand's own headquarters

    Embed

    ...impact history producing icons noted in culture

    Display

    ...create products admired as pieces of art for innovative design and artist appeal

    Landmark

    ...instigate their customers to take their vehicles on adventures to travel destinations or heralded locations

    Experience

    ...create memories for their customers when vehicles become bonding focal points

    Operate

    ...make more than just cars...every day.

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