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AE

Infographics

Our very own creations where we document for each of the 12 Automotive Essentials a visual representation fo the success stories and lessons learned.

The 12 Automotive Essentials

Marque

...make heads turn with consistently designed models

Advertise

...entice buyers to make the second largest purchase of their lives following their home

Place

...bring their vehicles to life on the big screen as characters in TV and film

Affect

...inspire copycats where competitors mimic a great brand's products or design cues

Advance

...exceed their own expectations making their own great cars even better with performance product lines

Collect

...enable a depreciating asset to become worthy of collecting

Pilgrimage

...earn fans who feel called to make pilgrimage to the brand's own headquarters

Embed

...impact history producing icons noted in culture

Display

...create products admired as pieces of art for innovative design and artist appeal

Landmark

...instigate their customers to take their vehicles on adventures to travel destinations or heralded locations

Experience

...create memories for their customers when vehicles become bonding focal points

Operate

...make more than just cars...every day.

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