After years admiring countless automobiles, we strongly believe that all automakers build cars but, GREAT automakers...

 

Marque

...make heads turn with consistently designed models

 

Advertise

...entice buyers to make the second largest purchase of their lives following their home

 

Place

...bring their vehicles to life on the big screen placed as characters in TV and film

 

Affect

...inspire copycats where competitors mimic a great brand's products or design cues

 

Advance

...exceed their own expectations making their own great cars even better with performance product lines

 

Collect

...enable a depreciating asset to become worthy of collecting

 

Pilgrimage

...earn fans who feel called to make pilgrimage to the brand's own headquarters

 

Embed

...impact history producing icons noted in culture

 

Display

...create products admired as pieces of art for innovative design and artist appeal

 

Landmark

...instigate their customers to take their vehicles on adventures to travel destinations or heralded locations

 

Experience

...create memories for their customers when vehicles become bonding focal points

 

Operate

...make more than just cars...every day

 

 

We have determined there are 12 ways an automotive brand can demonstrate its market prowess and many accomplish all 12 Automotive Essentials.  Those brands that haven't seen such success can be guided. 

 

Automotive Essence, where cars are curated and celebrated.  The stories included on this site are the basis for a 12 part book series currently in development.  Stay tuned for more details and we hope you enjoy what we have to share with you here.

 

Jim Kelly, Jr. & Jared Wickus

 

Co-founders of Automotive Essence, LLC